Google parent company Alphabet Inc. announced Monday that it is shutting down its social network, Google+.
The company cited two major factors in its decision to end the service: its small and unengaged user base, and a newly announced privacy lapse affecting as many as 500,000 users.
The consumer version of Google+ will be wound down over 10 months, ending by August, the company said. According to the statement announcing the death of the service, 90% of Google+ user sessions lasted less than five seconds.
The company said that it will be focusing on the enterprise version of Google+, which was unaffected by the privacy problem. Corporate customers use Google+ as an internal discussion network.