5-Days. 5-Hours. An Awesome FlexiSIGN & Print Webinar Series
This is a learning event like no other for all levels of FlexiSIGN users. Your instructor, Mark Rugen, is the world’s leading expert with FlexiSIGN and wants to share some of his greatest tips & tricks with you over a 5-day series of webinars.
DAY 1: Top 10 FlexiSIGN Features – Let’s get you going again!
DAY 2: All About Design – We’ll focus on the design layout and sign elements.
DAY 3: Vehicle Wraps and FlexiSIGN – Add images to a vehicle photo and production.
Day 4: Tools you need to add to FlexiSIGN – Third-party tools, Adobe plugins & more!
Day 5: Application Day – We will highlight applications such as braille, print & cut & more!
COVID-19 changed the world! But it did not stop our wide format printing business for long and in fact, most of those I talk to are actually doing more business now! However, maybe you had to let an employee go, or perhaps they just didn’t return. Maybe you’ve hired someone new. Maybe you have to design and use FlexiSIGN yourself and might need a little boost in your abilities.
Could be, you’ve used Flexi for some time, but just want to see a few more tips by attending a webinar led by the world’s expert. No matter your need, I can assure you you’ll learn more in these 5-days of webinars than you could on your own!
- Find out how to manage colors the right way so what you see on your monitor matches your prints.
- Learn how to enlarge images with little loss in quality.
- See how to do preview a vehicle wrap on an actual photo of a vehicle using FlexiSIGN.
- Take advantage of some of the special text features for creating CDC recommended signage for customers.
- Watch as we show you how to do some money-making applications!
If you own a wide format printer, and it doesn’t have to be a MUTOH, and you use FlexiSIGN, then this webinar series is perfect.Here is the best part.
5-Hours.
5-Days.
$50 period!
During the LIVE webinar, you can ask the expert, Mark Rugen all your questions. Then afterward, you’ll get a link to the recorded session that you can use to review again and again!
Can’t make it for all five days, got other jobs you just need to get done? Register anyway, you’ll still get the recordings you can watch anytime!
I’ll see you there!
Are Virtual Trade Shows the New Normal?
Virtual Trade Shows by the Dozens
Yep, no doubt about it. COVID-19 changed the world forever. Physical distancing seems to be the new normal. Face masks and fear of spreading or contracting this virus is widely accepted. Trade show attendance? Most say “Not me until we are safe!”
In many locations, businesses are reopening. Some shops are doing a great deal of business and need supplies like inks, media, and even new equipment. But, without a tradeshow, how can they get the “show specials”? How do they get demos of the equipment? What about installations? How will they learn how to use the new printer?
Enter the virtual trade show.
Virtual Trade Shows Are Not New.
Virtual trade shows are not exactly new. From the time online access became available to the masses, the idea of a virtual trade show was explored. According to Wikipedia: “The “virtual tradeshow” was first publicly described and presented as “ConventionView” by Alan Saperstein and Randy Selman of Visual Data Corporation now known as Onstream Media[1] in April 1993 in a presentation to investors at the Waldorf Astoria hotel in New York city. The company was videotaping trade show exhibitors booths and then attaching the videos to HTML floor maps. Although Conventionview met with some early success, the company closed it down returning to the market with a multimedia virtual tradeshow platform called MarketPlace365 in November 2010.”
Today, a virtual trade show can be owned, managed, and marketed by a single person from the comfort of their home!
All that is needed is a good platform, the ability to separate the show into “booths” and the capability of accepting payments through eCommerce. That’s really not that big a deal. Managing the show, and getting people to show up can be.
Attending a Virtual Trade Show
More importantly, how can you attend a virtual tradeshow and really get the most from it? I’ve done the booth side as well as the attended side, and I have some tips.
Tips for Creating a Good Virtual Booth
If you are a potential vendor and thinking about a booth at a virtual event, think hard and find a millennial! I say this because Millenials are internet, social people. They simply get it. So, when designing your booth, ask them about it. What would they think a good landing page might look like? What would they look for on that page? What would make them look further?
Most internet folks these days are very video-oriented. Remember, Instagram is a short few seconds of video and that’s all the time you have to get attention. Design a booth that has instant, grabbing video. Once you have the attention, you can lead them to the next “portal” which might be a download or another video.
At the live tradeshow, people love free stuff. Free T-Shirts, free prints, etc, so set up some kind of free giveaway, but make sure they have to leave contact info and more importantly interest info before they get it!
The Big Difference
The big difference in a virtual booth and a live trade show booth is the time for engagement. You literally have seconds on a virtual booth while you have an eye to eye contact in a live booth and perhaps a few minutes. This is vital. SECONDS! Your message or attention-getter must do its job in seconds!
Additionally, it’s important to make your videos appear to be “live” as much as possible. This means that those in the video need to present as if they were actually talking to a customer. When filming them and perhaps in the planning to film, make sure that they are relaxed and personable. Create a video that is engaging, that creates a reason to ask questions! That means a chat!
Chat Boxes
Chat boxes allow for a live discussion between your sales staff and the attendee. BUT….BUT…it’s a chat! Most will not engage you. You will have to “force” them by using clever statements like, “Let’s talk and you’ll get a free gift!” or “Let’s talk now and I can share a significant discount on our products!”. You’ll need something to get them to talk because chatting is not like talking. In fact, you might even suggest that they call you so you can have a live discussion!
Just keep it real and engaging and if it’s a busy show, you’ll need lots of help in the chatbox!
Tips for Attending a Virtual Trade Show
Okay, enough for now for the vendors, what about YOU? If you are attending a virtual show, you NEED to engage! The vendors have put in hours of time to create a booth, and it’s up to you to engage them. Ask about specials. Ask about whats new. Ask anything! These folks want to offer you something and probably it’s a great deal!
I can assure you, they are ready to make deals. Remember, they were closed too! They want to kick start sales and now is your time to make the deal!
The Bottom Line on Virtual Trade Shows
So here is the bottom line. Vendors have spent money on these shows and are figuring out how to make them engaging. You are attending and have the control. All you need to do is engage, I can assure you, you’ll get a deal you won’t believe!
Here are some shows you might want to check out:
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